WITH MICHELE PERRY
In These Uncertain Times, Let's Make Sure Your Email + Content Strategy Are On Point...
BECAUSE CLEAR COMMUNICATION THAT CONNECTS HAS NEVER BEEN MORE IMPORTANT.
Surface Level Solutions + Cookie Cutter Content Collages Won't Get You Where You Need to Go
Nailing your email marketing and content strategy is no longer an option.
But figuring it all out feels kind of like trying to scale Mt. Everest in flip-flops.
No one told you that when you stepped out to finally make this creative dream a reality that you’d have to wear a closet full of hats. Marketing director, content creator, chief storyteller.
Oh... And email list-building expert. Enter Flodesk™. Finally, an email marketing platform that helps you create email campaigns that make you look like a design rockstar. Even though Flodesk™ is the world’s most intuitive email platform, there is still a learning curve... especially if content marketing feels like trying as for directions in a foreign language. And Google translate only takes you so far.
So instead of trying to DIY your email and content strategy using *cough* the spaghetti method... You know the one where you throw it all at the wall and hope something sticks? Yep. That one.
There’s a better way. Thrive Content Co is a growing library of original learning resources, and an intentional, engaged community committed to rising together. Content strategy overwhelm? Buh-bye.
Clear, consistent, confident communication doesn't have to be a daydream. Um, *waves hand furiously*, yes please.
Do any of these sound like you?
⬇️ Yes? Then, high-five, YOU, my friend are in the right place.
You're new at email marketing and it brings up the insecurity you felt in high school french class when a pop quiz was called on verb conjugation..
You went all in on your creative business, and now learning to run the marketing part of what you do has you overwhelmed & tired trying to DIY your content strategy... & thanks, but you'd like your creative super powers back.
You no longer want to settle for social owning your communications. You are ready to build a content strategy that connects, and that you have full control over.
You want to unlock story-anchored growth with the right content that drives intentionally towards your sales goals.
You fell in love with Flodesk, but figuring it out on your own is not your idea of a good time. And you'd like a focused learning community to help you leverage all the amazing potential hidden inside your email marketing + content strategy efforts.
DEEP DOWN YOU KNOW...
You can communicate
with
confidence, consistency,
+ courage
Welcome to the Only Email + Content Marketing Membership Designed Especially for the Needs of Creatives Using Flodesk
Thrive Content Co. is the first complete end-to-end Flodesk-specific email strategy + content marketing framework created by the originator of #FlodeskFriday tutorials. Email Essentials is just the very beginning.
Best part is... you get everything included in one monthly membership that probably costs less than your fancy coffee budget.
Great email marketing isn't actually about email. It is about intentionally investing in relationships.
I'm spilling the secrets I've learned over 5 years of research on communications & entrepreneurship for 1.65 Masters degrees, & lessons from more than a decade as a strategic storyteller + content strategist living in between continents and working in a literal war zone a world away.
So How is This Different From a Course?
This is not a course. I repeat this is not a course. Spoiler alert... Many of those courses you've invested in, I venture to bet came with a matching Facebook group… except it's less of a group and more of a ghost town.
MOST ONLINE COURSES ARE NOT ONLINE COMMUNITIES...
That’s why Thrive Content Co is NOT a course. It’s a community with a monthly membership that gives you full access to a growing library of learning resources and experiences, as well as monthly calls and events.
We are building deep. Community takes time. Trust takes time. Relationships take time. And they are all worth investing in.
Sure you can use TCC as a learning library. And it would be worth subscribing for that alone. But in addition to an every growing collection of classes and resources, you ALSO get starting in January 2021:
++ 1 Monthly Live Facebook Group Discussion Related to Monthly Focus Topic
++ 1 Monthly Live Facebook Ask-Me-Anything Office Hours Event
++ Quarterly Member Digital Newsletter that includes original content,
member spotlights, + more!
Heck Yes, Sign Me Up
It's like your dream on-demand learning library meets your favorite coffee shop hang out, and it all gets delivered, wrapped up with seasoned strategy, a marketing mentor, and a community ready to cheer you on…
The Framework
2.0 CONTENT PLANNING LIKE THE PROS
How to plan your content for 2021 without the overwhelm, even in the middle of all the unknowns that lie ahead.
JAN 2021
5.0 NEWSLETTERS THAT DELIGHT
Secrets of creating engaging newsletters that delight your readers and keep them engaged.
APR 2021
1.0 FLODESK EMAIL ESSENTIALS
The full 23-video course (totaling more than 5 hours of instruction) that introduces the basics of email marketing, takes you on a walkthrough of the Flodesk platform, and shows you how to set up and use Flodesk, including segments, forms, workflows, + the email designer. Also covers advanced settings. LIVE NOW + WILL BE UPDATED REGULARLY AS NEW PLATFORM FEATURES ROLL OUT
3.0 OPT-INS THAT
DELIVER
Keys to loving your list as it grows, using opt-ins with intention + creating basic funnels that build your business
FEB 2021
4.0 EVERYDAY EMAIL SEQUENCES
Core email sequences every creative business needs to have in place and how to use them to build lasting relationships.
MAR 2021
THE S.E.L.L.™ METHOD
How to SELL When You Don't Like Selling
++ Private Membership Facebook Group
++ 1 Monthly Live Facebook Group Discussion Related to Monthly Focus Topic
++ 1 Monthly Live Facebook Ask-Me-Anything Office Hours Event
++ Quarterly Member Digital Newsletter that includes original content, member spotlights, + more!
++ Template + Tools Library
++ Recommended Reading + Resources
++ Locked-In Rates for the Life of Your Membership
USING ASANA TO AMAZE
Using Asana to organize your content marketing plan
WORKFLOWS THAT WOW
Workflow basics to streamline strategy + work smart
SOCIAL CHALLENGES THAT SERVE
Hosting a social challenge that serves your audience.
FINDING YOUR SIGNATURE VISUAL STYLE
Creating and curating a recognizable visual style
Email and content marketing do sound like a foreign language when you are just getting started. It can be overwhelming. Especially if you are trying to run your business, work with clients and make all the ends meet.
Instead of hit, miss, or hot mess, what would it feel like to know you have a learning library on demand just waiting to help you learn to communicate with confidence, clarity, and consistency? Complete with a whole community ready to support and cheer you on.
Together we deep dive into the same content strategies I've shared with hundreds of creatives inside this community and beyond. No fluffy-generalities recycled from the latest trending thought-leader. Not here. We are sticking to focused actionable, researched practices that get real-world results.
Once upon a grad degree, I might have subscribed to 200+ opt-ins to analyze email marketing funnels from industry leaders while studying communications strategy for my Masters.
I've done the research so you can get the results.
What if you could confidently create the right content at the right time to build an even greater relationship of trust with your audience? What if learning to tell the right story changed everything?
It did for me. That's why I'm so committed to helping you harness the story-driven content principles that transform the way you show up, serve your audience, and stand out with confidence, even in a saturated market with unprecedented uncertainty.
The best stories create space for great conversations. And friend, I can't wait to hear yours.
Resident Nerd, Relentless Cheerleader,
Ready to Serve
What, We Haven't Met Yet?!? Let's Fix That Right Now— I'm Michele
I'm a content strategist, creative director & mentor for creatives. I'm also a Flodesk expert and educator. Researching all things creativity and communication is my happy place.
My team and I help creative entrepreneurs like you start, scale + succeed at building purpose-fueled brands that thrive through story-driven content strategy, mentoring, & creative direction.
{And, by team, I mean my CCO Charlie. That's Chief-Cuddle-Officer. He's the cutest little ball of fluff with a tail you ever did see.}
Named as one of the Top 100 Rising Creatives in 2018 by Rising Tide, PeerSpace, Honeybook & Gusto
I believe what 20+ years of international experience educating leaders has taught me, along with a Communications degree, an MA in Organizational Leadership, as well as select MBA studies, can create significant value for you as you grow your creative business. I believe that so much that this membership comes with a 7-day glad-you-joined-it guarantee. I'll issue you a full refund for the month you are currently in providing you show me that you have done the work.
Because fair is fair, right? The training only works if you give it a real try. So if you are not glad you have subscribed, show me you have completed 01. Email Essentials, and I'll happily issue you a refund for the month you are currently in.
You Have My Gladness Guarantee
Some A's for Your Q's
Bring on the questions. Here are a few questions I get pretty regularly (in case you might have them too). If you have a question that isn't listed or want more information about one that is, don't hesitate to hop over here to get in touch and ask away.
WHAT IS YOUR EXPERIENCE IN BUSINESS EDUCATION & CURRICULUM CREATION?
I have trained leaders around the world in over 20 nations for 20 plus years. From the deep bush of war-torn Africa to corporate management in South Asia as well as in the USA, Canada, Australia and Europe.
WHAT DID YOU STUDY IN SCHOOL? DO YOU HAVE AN ACADEMIC BACKGROUND?
I have my BA in Communications, & my MA in Organizational Leadership (with a research emphasis on creativity, entrepreneurship, & resilience). I also have 2/3rds of an MBA.
WHAT MAKES THIS MEMBERSHIP DIFFERENT?
This is the ONLY membership community for email marketing + content strategy researched and designed especially for the needs of creative entrepreneurs using Flodesk.
HOW LONG WILL I HAVE ACCESS TO THE CONTENT OF THE MEMBERSHIP?
You will have access to the learning content of this membership for as long as you are a member and this community exists. Which I'm planning on being a very, very long time.
Plus you will receive every update and upgrade as it rolls out... .
I didn't just want to create a course with great content, I'm passionate about building strategic community and a whole library of learning experiences.
WHAT IF I TRY IT OUT & FIND OUT IT JUST ISN'T MY CUP OF TEA?
I sure hope you love everything, but if it isn't a great fit for you— I've got you covered with my Gladness Guarantee. You just need to show me you did give it a solid try, because it only works if you actually do the work.
I DON'T USE FLODESK FOR MY EMAIL MARKETING. WOULD I STILL GET VALUE FROM THE MATERIAL?
ABSOLUTELY. The tech tutorials regarding email marketing are specific to Flodesk. But even so there are general principles that could be applied to other platforms.
Everything else we cover is not specific to Flodesk and could be applied to virtually any marketing provider you use.
WHAT CAN I EXPECT FROM MY MEMBER EXPERIENCE?
The framework content has not only be researched academically, I have lived out its reality for over 20 years. Seven of which were in an active conflict zone in central Africa.
I'm not teaching you fluff and theory. I'm teaching you practical, well-researched content that will help you grow your business + build a brand that thrives from the inside out.
I seriously cannot wait to serve you. As in, I feel like someone needs to pinch me so I know for sure I'm not just dreaming over here. I am committed to you & your success. Let's do this!
Running after what sets your soul on fire doesn't mean you have to run solo.
@dmicheleperry
©2019 michele perry & designed to thrive creative, llc. | all rights reserved | Terms & Conditions | Privacy Policy
Running after what sets your soul on fire doesn't have to be a lonely journey.
Brave Soul, You don't have to Do This alone. i'm cheering you on.
@dmicheleperry