WITH MICHELE PERRY
And you KNOW you need an email list that pulls it's weight to get you there.
Nailing your communications strategy is no longer an option. Your business depends on you knowing how to serve your community, one email at a time.
Flodesk™ is built as an intuitive email list platform, but there is still a learning curve... especially if email marketing terms sound like a foreign language. I did a deep dive into their set up, asked the team a whole Trello board of questions (you can ask them- I really did), and studied up on the details so you don't have to.
I've been a professional communicator for 32 plus years (I got a really early start), believe great business is built on relationship, and want to see you nail an email strategy that grows with you.
I used creative communications tools filled with story-telling to raise over a million dollars for a project I founded in an African conflict zone (where I also lived for 7 years). While typing on a laptop with a dying battery, missing keys and an internet connection that made dial-up look cutting edge.
So, friend, we've got this. You don't have to go it alone.
Clear, consistent, confident communication doesn't have to be a daydream. Um, *waves hand furiously*, yes please.
Do any of these sound like you?
⬇️ Yes? Then, high-five, YOU, my friend are in the right place.
You're new at email marketing and it all sounds like a foreign language.
You went all in on your creative business, and now learning to run the business part of what you do has you overwhelmed & tired trying to DIY your messaging strategy... & thanks, but you'd like your creative super powers back.
You no longer want to settle for social owning your communication. You are ready to build a communications strategy that converts.
You want to nail your messaging— to grow your business, build your brand and build a legacy that matters.
You fell in love with Flodesk, but figuring it out on your own is not your idea of a good time. And you'd like a learning community with purpose to help you leverage all the amazing growth potential
0.0 INSIDER INTRODUCTIONS
How to get the most from this framework. What to expect from our time together.
1.0 WELCOME + WALKTHROUGH
Learn both the lingo used in email marketing and take a walkthrough the Flodesk platform.
2.0 GETTING SET UP FOR SUCCESS
18 videos with all you need to know about how to use Flodesk: Settings, Segments, Forms, Workflows, + Emails
3.0 GROWING YOUR LIST + SERVING THEM WELL
How to love your list as it grows, use opt-ins with intention + create funnels that grow your business
4.0 ESSENTIAL EMAIL SEQUENCES
Core email sequences every creative business needs to have in place and how to use them to build lasting relationship.
5.0 CONTENT THAT CAPTIVATES
Plan your content + steward your story like the pros, implement a newsletter, integrate your social media.
6.0 CONVERSATIONS THAT CONVERT
Understand my signature S.E.L.L.™ strategy for those of use who don't like selling, dive into industry content, + more.
7.0 SPECIAL BONUS RESOURCES
Canva templates, TRELLO boards + more.
++ IN EACH FRAMEWORK MODULE ++
• Multiple Videos
• Downloadable Presentation Slides
• Worksheets, Guides &/or Printables
++ PLUS ++
Bonus Content • Recommended Reading/Resource Library •
Locked-In Rates for the Life of Your Membership
8.0 NEW FEATURES + ADVANCED TOPICS
NEW LESSONS ADDED REGULARLY
LIVE + GROWING NOW
++ MONTHLY MEMBER CONTENT ++
• Private Facebook Community
• Monthly Focus Topic Deep Dive
• Facebook Live Focus Topic Workshop
• Facebook Live Q/A
• Quarterly Book Club (August 2020)
Your investment of time & resources is a commitment. And you want to make sure you're choosing the best option for where you are at. I SO get that. You don't want to invest your time and resources with just anyone. Here are a few things that set this learning experience apart:
• I bring over 20 years of educating and mentoring hundreds of creative leaders and organizations in 20+ nations around the world.
• The same communication strategies that helped me grow the resources of the international development base I started in Africa over 1000% in less than a year.
• An MA in Organizational Leadership where I researched communication, leadership and creativity in a peer-reviewed, academic environment.
• Experience starting multiple successful organizations, projects and initiatives over the last 2 decades. And a few less than successful ones. You get the benefits of ME having made mistakes as I honed communications and marketing strategies so you don't have to.
• I know what it is like to have creative dreams and have to make them happen on a laptop missing a few keys, with barely-there electricity and an art studio that had to fit in a makeup bag.
• This community is the first and only of its kind that teaches email marketing and communication using the Flodesk platform, tailored for the needs of creative entrepreneurs based on field experience and academic research, with a healthy side of neuroscience.
• In my Master's research, I subscribed to over 200 opt-ins to from industry leaders to see first hand what worked and what didn't.
Let's just say I don't believe in teaching fluffy generalities. Nope. We are deep diving into actual practices that get results— for you AND your business. And we are going to have a heck of a lot of fun doing it!
What, We Haven't Met Yet?!? Let's Fix That Right Now— I'm Michele
I'm a business strategist, creative catalyst & educator for creatives, and I am super passionate about researching the intersection of creativity, communication, & change management.
I help creative entrepreneurs nurture their creativity, nail their strategy & build brands that thrive from the inside out. I'm also an award-winning designer, mixed media artist and watercolorist.
I believe what 20+ years of international experience educating leaders has taught me, along with a Communications degree, an MA in Organizational Leadership, as well as select MBA studies, can create significant value for you as you grow your creative business. I believe that so much that this class comes with a 14-day glad-you-bought-it guarantee. I'll issue you a full refund for the month you are currently in providing you show me that you have done the work.
Because fair is fair, right? The course only works if you give it a real try. So if you are not glad you have purchased this course, show me you have completed at least through Module 3, and I'll happily issue you a refund for the month you are currently in.
FOR A LIMITED TIME DURING OUR BETA MEMBERSHIP, YOU CAN
You are getting to lock in membership rates at a discounted price that it will never be sold at again.
When you sign up in Beta, you will be enrolled and get your log in set up so you can get started on the available material, introduce yourself on the course platform, and start meeting the community today.
Bring on the questions. Here are a few questions I get pretty regularly (in case you might have them too). If you have a question that isn't listed or want more information about one that is, don't hesitate to hop over here to get in touch and ask away.
WHAT IS YOUR EXPERIENCE IN BUSINESS EDUCATION & COURSE CREATION?
I have trained leaders around the world in over 20 nations for 20 plus years. From the deep bush of war-torn Africa to corporate management in South Asia as well as in the USA, Canada, Australia and Europe.
WHAT DID YOU STUDY IN SCHOOL? DO YOU HAVE AN ACADEMIC BACKGROUND?
I have my BA in Communications, & my MA in Organizational Leadership (with a research emphasis on creativity, entrepreneurship, & resilience). I also have 2/3rds of an MBA.
WHAT MAKES THIS MEMBERSHIP DIFFERENT?
This is the ONLY membership community for email marketing researched and designed especially for the needs of creative entrepreneurs using the Flodesk platform.
HOW LONG WILL I HAVE ACCESS TO THE CONTENT OF THE MEMBERSHIP?
You will have access to the learning content of this membership for as long as you are a member and this community exists. Which I'm planning on being a very, very long time.
Plus you will receive every update and upgrade as it rolls out... .
I don't just want to create a course or great content, I'm passionate about building strategic community to go with it.
WHAT IF I TRY IT OUT & FIND OUT IT JUST ISN'T MY CUP OF TEA?
I sure hope you love everything, but if it isn't a great fit for you— I've got you covered with my Gladness Guarantee. You just need to show me you did give it a solid try, because it only works if you actually do the homework. But the homework is FUN and the some of the best parts. You wouldn't want to miss out on that!
WHAT DOES IT MEAN TO JOIN THIS COMMUNITY IN BETA?
It means you are getting the deepest discount that will ever be offered, in exchange for waiting for the content to roll out week by week. It also means there may be a few rough edges that I will make sure get polished as soon as possible.
It ALSO means YOU become an integral part of the impact of our growing community.
WHAT CAN I EXPECT FROM MY STUDENT EXPERIENCE?
This course content has not only be researched academically, I have lived out its reality for over 20 years. Seven of which were in an active conflict zone in one of the most difficult places on earth.
I'm not teaching you fluff and theory. I'm teaching you practical, fun, well-researched out content that will help you grow your business + truly build a brand that thrives from the inside out.
Running after what sets your soul on fire doesn't mean you have to run solo.
Running after what sets your soul on fire doesn't have to be a lonely journey.